1 Million New Coaches Initiative
Three things are making it harder to find great coaches.
Experienced coaches sit out
There are qualified coaches in nearly every community who would still be coaching if they knew about the right opportunity. Most never hear about openings because schools and staffs rely on personal networks to fill assistant roles.
Experienced coaches moving into your area can't find the right fit
Every year, experienced coaches relocate for work, family, or life changes. Many want to stay involved in coaching, but there's no consistent way for them to see which programs have openings. Without visibility, strong coaches land in communities and never reconnect with the profession.
New coaches don't know how to get in
Former players, teachers, parents, and community members are interested in coaching, but there has never been a consistent place to find assistant roles or understand how to begin.
The issue isn't interest. It's visibility and access.
Making assistant openings visible helps programs reach beyond their immediate networks and see a broader pool of candidates.
- Reach more candidates
- See a deeper pool of applicants
- Find stronger long-term fits
- Build more stable staffs
- Bring new energy into the program
What Happens When Openings Are Visible
When openings are consistently visible across many programs, more people apply, more people get hired, and more people stay in coaching. That's how our schools and athletes get better coaches.
Join the Movement
This works best when many programs participate.
If enough schools make assistant openings visible as a normal part of hiring, more people enter coaching each year and more experienced coaches stay connected. Over time, that strengthens the pipeline for everyone.
Why One Million Is Realistic
Across the country there are 20,000 of high schools, dozens of sports per school, and multiple assistant coaches on every staff. Those roles turn over constantly as seasons end and staffs change.
When assistant openings are consistently visible and accessible, more people step into coaching and more people stay involved. Over time, that adds up. That's the path to adding one million new coaches to the profession.
Who Should Be Involved
As more programs participate, making assistant openings visible becomes standard practice across the profession.
For Individuals
If you've ever thought about coaching, there are opportunities available and clear ways to get started.
Help add one million new people to the coaching profession over time.
Consistent visibility into assistant roles brings more people into coaching and keeps more people involved. Over time, that strengthens programs, athletes, and the profession as a whole.